Hello.
I am Matt Slusser. I do digital content strategy. I have been creating meaningful, data-driven content for brands and websites since 2006. I am a father, husband, animal lover, data visualizer, music listener, book reader, and movie watcher.
I started my career penning news stories for several now defunct community weeklies and writing SEO-optimized product descriptions for Halloween decorations and gag gifts. This opened the door to a career developing digital content strategies for international publishers, global healthcare and consumer brands, advertising agencies, political campaigns, restaurants, and more. I am currently the associate director of content marketing operations for an academic publisher.
I provide user-centered content recommendations driven by data and developed to meet the needs of my clients. I can help you find the voice of your brand, engage with your audience, and guide users from first touch through conversion and onward to evangelism. Your brand is your story. I can help you tell it.